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Experience

PubNub and real-time publish-subscribe

Real-time communication in interactive campaigns

I worked with PubNub to deliver real-time publish-subscribe communication for an interactive McDonald’s mobile campaign. The experience depended on timely messages connecting location, promotion, and phone.

This note records a concrete technology experience. It is connected to the campaign card because the technology made that client experience possible.

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• Writing & talks

  McDonald’s fans mobile strategy with real-time, real-world interactions

  I used PubNub real-time publish-subscribe communication while working on the McDonald’s mobile campaign.

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• Practice

  Software and cloud

  Real-time messaging was part of my broader software and cloud practice.

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Other cards that point here.

• Writing & talks

  McDonald’s fans mobile strategy with real-time, real-world interactions

  The campaign used PubNub for real-time publish-subscribe communication.

  Open card ↗