McDonald’s fans mobile strategy with real-time, real-world interactions
I worked on this McDonald’s mobile campaign while at Leo Burnett. We used real-time, location-aware interactions to connect a physical-world promotion with people’s phones. The linked article covers the campaign.
That work gave me practical experience with PubNub and real-time publish-subscribe communication. The campaign and technology are separate notes connected in the graph.
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- Employer context
Arc Worldwide / Leo Burnett
I built this campaign while working at Leo Burnett.
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PubNub and real-time publish-subscribe
The campaign used PubNub for real-time publish-subscribe communication.
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Software and cloud
Real-time publish-subscribe communication connects this campaign account to software practice.
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